An Urban Complex: The “Wholesale Market” Site, Tel Aviv: An alternative proposal to “Gindi Tel-Aviv” project
The project deals with the matter of planning large scale sites in the city of Tel-Aviv-Jaffa by examining the case of the wholesale market and the “Tel Aviv 3001” program that was offered for it. The program, which is planned to be built by the Gindi investment company, was promoted and approved by the municipality of Tel-Aviv-Jaffa. The plan includes a shopping mall on the street level and above it an elevated park surrounded by a new residential neighborhood (1200 residential units), as well as other zones for public buildings and offices. This plan creates a complex which is problematic and alienated to its surroundings on the grounds of the physical separation between the public open space and the street level (in plan and section) and secondly the development plan offered for it.
By analyzing and understanding these problems, we examine a few building alternatives for the site. These alternatives offer the same building volume specified in the regulatory urban plan, each trying to come to a solution from a different perspective. The final alternative proposal that we chose to develop takes into account the limitations of the regulatory urban plan and different ownerships while balancing the initiatory interest and the public interest, in favor of developing a quality urban environment. Our proposal aims to create an Urban Complex that combines the site and the city by creating a complex performative spatial system. This system will enable the creation of a contemporary urban environment combining the regulatory urban plan and our understating of the site as an integral part of the urban sequence, and is based on the different planning principles we gathered from the variety of alternatives examined at earlier stages.
Yoav Amir and Yael Oppenhaim-Exhibition (6.34 MB)
Yoav Amir is a fifth year student at Bezalel’s Architecture Department. As part of Bezalel’s students exchange program he studied at MOME (Moholy Nagy University of Art and Design) in Budapest, Hungary. In the past few year he has been employed in a pre-academic interdisciplinary preparation program for design and architecture, worked in an architecture firm.
Yael Oppenhaim is a fifth year student at Bezalel’s Department of Architecture. She graduated from the "Blich" High school, Ramat-Gan, majoring in dance. After military service in the IDF she joined the "Aluminum" dance group, where she danced and performed for 3 years in Israel and abroad. As part of Bezalel’s students exchange program, she studied in 2010 at "Parsons"- the new school for design, NY. She is currently employed at Y.A. Yashar Architects Ltd.
